With Gordon Murray – Goodwood Circuit 2021
Steve Coulter brings four decades of senior-level experience across automotive retail, manufacturer operations, and performance vehicle sales. His career spans franchised dealer groups, JDM Honda importer, OEM head office leadership, and successful business ownership, giving him a rare, end-to-end understanding of how the motor industry really works.
As a former Sales & Marketing Manager within the Stellantis Group, Steve consistently exceeded manufacturer targets while leading on FCA compliance, Consumer Duty, and customer satisfaction – achieving a consistent 100% Net Promoter Score. He is equally renowned for pioneering digital-first strategies, from local SEO and AI Summary dominance and reputation management to video-led customer education and EV adoption initiatives.
Earlier in his career, Steve held national responsibility at Renault UK Head Office, overseeing a £100m used vehicle operation across 23 branches and delivering multi-million-pound profit growth through process innovation, pricing discipline, and auction strategy reform. As a self-employed specialist in performance and high-value vehicles, he built long-term relationships with UK and international clients, underpinned by trust, authority and bespoke digital systems.
Today, Steve combines deep automotive knowledge with modern digital expertise, helping customers and businesses navigate an industry shaped by technology, regulation, and rapidly changing consumer expectations.
Pro-Motor from Allvehicles is one such initiative. Noticing the proliferation of businesses failing and taking the privately owned Sale Or Return stock asset value with them, the market seemed ready for an alternative method of achieving the top price for a used car, without the risk associated with the Sale Or Return strategy.
If you would like to learn more about selling your car in the most secure manner please contact the business on 07407 038877 or steve@stevecoulter.co.uk